Engineering Beyond the Trend

In our high-density urban footprints, we don't design for the 'now'—we design for the timeline of the building. As seen in my conversation with architect Gideon Gelber, we prioritize 'Romanesque Logic' over 'Throwaway Fashion.' If a design element has endured for 150 years, it isn't a trend; it's a foundation. Don’t get sucked into worrying if something is too trendy, focus on high quality materials, durable aesthetics, and function.